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ROOST revives spring social at LPCA

Jim McKenna, the CEO of the Lake Placid-based Regional Office of Sustainable Tourism, speaks in front of a packed room at Big Slide Brewery & Public House in Lake Placid during ROOST's Winter Social in January 2017. (Enterprise photo — Antonio Olivero)

LAKE PLACID — The Regional Office of Sustainable Tourism is hosting its annual social event at the Lake Placid Center for the Arts on April 29 from 5 to 6:30 p.m.

Tickets can be purchased through the ROOST website “http://roostadk.com”>roostadk.com for $10 in advance or $15 at the door. Each ticket purchase includes a promo code for 50% off LPCA’s presentation of “Animal” by Cirque Alfonse, beginning at 7 p.m. that evening.

The ROOST Social will provide an opportunity for Adirondack businesses, community organizations and local officials to learn about ROOST’s program of work. ROOST staff, along with its board of directors, will be on hand so attendees can learn more about each role and interact with staff in a casual, relaxed atmosphere.

“We are really excited to host this event,” said Mary Jane Lawrence, chief operating officer at ROOST. “The pandemic affected so many events, and the ROOST Social was one that had been paused for the last three years. Hosting this event gives ROOST staff and many of our regional partners and local officials an opportunity to meet and connect again in person,” she said. “These conversations and personal connections are invaluable.”

The event features a short presentation about ROOST’s overall efforts to support the Adirondack region through its work in tourism marketing, community alignment, destination development and management, and sustainability initiatives.

ROOST is the destination marketing and management organization for Hamilton and Essex counties along with the communities of Lake Placid, Tupper Lake and Saranac Lake.

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