In the chaos that has enveloped Twitter the platform — and Twitter the company — since Elon Musk took over, it has become clear this isn’t changing anytime soon. In fact, it’s likely to get much worse before it gets better — if it gets better at all.

Musk, with his band of tech industry loyalists, arrived at Twitter just over a week ago ready to tear down the blue bird’s nest and rebuild it in his vision with breakneck speed. He quickly fired top executives and the board of directors, installed himself as the company’s sole director (for now) and declared himself “Chief Twit,” then “Twitter Complaint Hotline Operator” on his bio.

On Friday, he began mass layoffs at the San Francisco-based company, letting go about half of its workers via email to return it to staffing levels not seen since 2014.

The billionaire Tesla CEO also has repeatedly engaged with right-wing figures appealing for looser restrictions on hate and misinformation. He received congratulations from Dimitry Medvedev, Russian President Vladimir Putin’s top associate, and tweeted — then deleted — a baseless conspiracy theory about House Speaker Nancy Pelosi’s husband, who was attacked in his home.

More than three dozen advocacy organizations wrote an open letter to Twitter’s top 20 advertisers, calling on them to commit to halting advertising on the platform if Twitter under Musk undermines “brand safety” and guts content moderation.

“Not only are extremists celebrating Musk’s takeover of Twitter, they are seeing it as a new opportunity to post the most abusive, harassing, and racist language and imagery.

One of Musk’s first moves was to fire the woman in charge of trust and safety at the platform, Vijaya Gadde. But he has kept on Yoel Roth, Twitter’s head of safety and integrity, and has taken steps to reassure users and advertisers that the site won’t turn into a “free-for-all hellscape” that some fear it might.

On Friday, he tweeted that “Twitter’s strong commitment to content moderation remains absolutely unchanged. In fact, we have actually seen hateful speech at times this week decline (asterisk)below(asterisk) our prior norms, contrary to what you may read in the press.” A growing number of advertisers are nevertheless pausing spending on Twitter while they reassess how Musk’s changes might increase objectionable material on the platform.

Musk also met with some civil rights leaders “about how Twitter will continue to combat hate & harassment & enforce its election integrity policies,” according to a tweet he sent Nov. 1.

Things continued to devolve as the 2016 U.S. presidential election approached and passed, and the new president cemented his reputation as one of Twitter’s most incendiary users. After it was revealed that Russia used social media platforms to try to influence elections in the U.S. and other countries, the platforms themselves became central figures in the political debate.

“Do they have too much power? Do their content moderation policies privilege one side or another?” Rainie said. “The companies themselves found themselves in the thick of the most intense arguments in the culture. And so that’s the environment that Elon Musk is entering now.”

And beyond the bluster and the outsized personality, Musk’s own description of his new job — “Twitter Complaint Hotline Operator” — may turn out to be his biggest challenge yet.