LAKE PLACID — The Regional Office of Sustainable Tourism will be attending Adirondack Day on Monday, April 27. Taking place at the Legislative Office Building in Albany each spring, Adirondack Day shares information about the region’s economic diversity with New York state officials and lawmakers.

The event is organized by ROOST, the North Country Chamber of Commerce and the Adirondack Association of Towns and Villages.

Adirondack Day showcases a variety of businesses, attractions and community-based organizations from across the region. It includes Adirondack-themed displays and exhibits, local food and beverages, and opportunities for attendees to meet and interact with exhibitors.

The theme of this year’s event is “Love Your Adirondacks: Rooted in ___” with the blank space representing different aspects of the Adirondack Park’s key industries and activities, including: community, adventure, history, agriculture, sport, conservation, education, culture and more. Exhibitors will create their displays and information to align with this theme, bringing attention to the many unique opportunities within the region.

According to ROOST CEO Dan Kelleher, Adirondack Day allows the region to share information about its economic impact and encourages ongoing support of the region. “This annual event showcases the deep roots, breadth and longevity of Adirondack region businesses and activities,” he said. “It ultimately encourages robust conversation among decision-makers in state government, and helps to ensure that the Adirondack Park region is favorably considered when legislative decisions are made.”

Garry Douglas, president of the North Country Chamber of Commerce, explained the importance of Adirondack Day. “Adirondack Day is always a unique opportunity to show state legislators and other key people in Albany the breadth and depth of life in the Adirondacks,” he commented. “In addition to being highly informative, the interaction with dozens of state leaders highlights continuing priorities such as housing, broadband, and community sustainability. It is a great collaborative coming together of dozens of diverse interests. Onward and upward!”

“Adirondack Day is an important opportunity to showcase the unique assets of our region and introduce legislators to the human side of the Adirondacks,” said Steve McNally, president of the Adirondack Association of Towns and Villages and chair of the Essex County Board of Supervisors. “Over 123,000 people live within the blue line and the sectors represented at Adirondack Day support the livelihoods of the people who call this region home.”