SCHROON LAKE – The Go Digital or Go Dark campaign is claiming another success – as is the Schroon Lake community – as the Strand Theatre has raised enough money to install a new digital projection system.

The Save the Strand committee announced it met the fundraising goal last week. Now the cinema can again show first-run movies, which the movie industry is no longer printed on film reels as of this year.

Emily Rossi-Snook, Save the Strand’s committee chair, said her group looks forward to movies running at the theater once again.

“The Save the Strand Committee is now done with their task,” Rossi-Snook said. “It was a rewarding year-long effort; we made many friends and are all so proud to live in a community that is defined by its generosity. Thank you friends!”

Supporters of the Save the Strand fundraising effort celebrated their success on Aug. 16. The group took a photo wearing their “I Helped Save the Strand” T-shirts. Samantha Tyrrell of Paradox Crafts donated the printing of the shirts.

According to organizers, attendees were direct donors, Schroon Lake businesses, local organization, religious leaders and Save the Strand committee members Emily and Elena Rossi-Snook and Tessie Rossi Visceglie. Visceglie’s family purchased the Strand in 1937.

The North Country is full of vintage, family-owned movie houses, and they lagged behind in being able to afford the digital conversion that theater chains had done earlier. The Adirondack North Country Association’s Go Digital or Go Dark campaign has helped many of the local fundraising efforts toward this goal, including at theaters in Tupper Lake and Lake Placid.