LAKE PLACID — Business owners, organization professionals and individuals from around the Adirondacks will gather later this month to learn more about marketing techniques.

On Wednesday, March 14, the Regional Office of Sustainable Tourism will host the third Adirondack Destination Marketing Summit at the Conference Center at Lake Placid from 8 a.m. to 3:30 p.m. The summit costs $20 per person for all workshops plus a continental breakfast and lunch.

The event will consist of workshops led by ROOST, Adworkshop, GreatRange and other area industry experts. This year’s theme is “Tell Your Story.”

Joe Conto, associate professor of business and hospitality at Paul Smith’s College, will lead off the day with a session called “The Importance of Knowing Your Story,” exploring why storytelling is a powerful marketing tool. ROOST Director of Marketing Michelle Clement will speak.

ROOST’s director of digital strategy, Jasen Lawrence, will lead a session focusing on the customer experience.

Other sessions will focus on expanding into new markets, choosing the right social media platform and how to best reach one’s paid audience. The day will round up with a chance to ask questions in a moderated panel discussion with all presenters.