Lomnitzer hired to market Hamilton County

The Regional Office of Sustainable Tourism (ROOST) has announced the addition of Beth Lomnitzer as the Hamilton County regional marketing manager.

In her new part-time position, she will serve as a liaison between community stakeholders, travelers, and ROOST, and support the implementation of destination marketing strategies for the county.

She has been a resident of Indian Lake for 17 years, and lives there with her husband. They raised both of their daughters in the community.

Over the years, Lomnitzer has worked for various businesses and organizations. She has been an active member in community theater with both Cabin Fever Players and the Adirondack Lakes Center for the Arts theater program, and is a founding member and secretary of the Indian Lake Theater Board.

Additionally, she guided rafting trips with Adirondac Rafting Company, and worked at the Adirondack Lakes Center for the Arts, and the Adirondack Experience, the Museum at Blue Mountain Lake.

“Hamilton County is such a unique and beautiful place to play, live and work,” Lomnitzer said.

“Through my position at ROOST, I’ll be able to tap into the connections I have formed through the years and look forward to working with local stakeholders on increased economic vitality through tourism.”

“Beth has already hit the ground running,” ROOST CEO James McKenna said. “Her in-depth knowledge of the community’s dynamic human resources, as well as the destination’s tourism assets make her the ideal person to lead collaborative efforts to promote Hamilton County.”