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Fornasiero joins Whiteface Lodge to lead sales, marketing

LAKE PLACID — Elissa Fornasiero has been appointed director of sales and marketing for Whiteface Lodge, the AAA Four-Diamond, Forbes Four-Star luxury all-suite resort in Lake Placid.

“I know we can count on Elissa’s great sales expertise and leadership skills to help us navigate growth and opportunity for Whiteface Lodge,” said General Manager Shawn Goodway.

Reflecting on her arrival, Fornasiero said, “I was immediately struck by just how special Whiteface Lodge is. It offers a distinctive perspective on the Lake Placid experience, and everyone involved shares a deep love for the region and the resort. I’m thrilled to lead the sales and marketing efforts, and contribute to the continued success of Whiteface Lodge.”

Fornasiero joins Whiteface Lodge from Courtyard by Marriott in Lake Placid, where she served as director of sales for two years and grew group business by 30 percent. Prior, she was sales manager for The Saratoga Hilton in Saratoga and sales and catering manager for the Holiday Inn Express in Albany.

She holds a B.S. in business management from State University of New York at Plattsburgh.

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