USA Nordic opens new home in Utah
PARK CITY, Utah — USA Nordic has opened a new headquarters and athlete center just a short distance from the Olympic ski jumps in its home of Park City, Utah. The athlete center is a unique combination of an administrative office for USA Nordic paired with an athlete training recovery facility and a media center to help the winter Olympic sports organization tell its story.
USA Nordic is a national sports organization overseeing grassroots to elite teams in the Olympic sports of ski jumping and nordic combined.
The new center is a partnership with Point Productions, a Park City-based media production company, and located in the Silver Mountain Building on Ute Boulevard, just five minutes from the Utah Olympic Park. It features a spacious recovery area for athletes who train at the nearby ski jumps and cross-country ski trails, including the ability to review video with coaches while the training session is fresh on their minds.
It also provides full access to the media studio of Point Productions for creation of content including photography, video and live streaming. USA Nordic’s ability to showcase its athletes and sports has been a key part of its rapid growth in the last few years.
“Our primary focus as a sports organization is providing our ski jumping and nordic combined athletes with the tools they need to be successful in their sport,” said Demong, a 2010 Olympic gold medalist in nordic combined. “But we also know that content showcasing our sport will help to grow awareness and provides us value that will translate to athletic success. We feel strongly that being a multi-faceted company is vital today.”
Point Productions founder Ben Pieper is a well-traveled media professional with over 20 years of experience as a studio and sports photographer, also holding experience in video production. The partnership allows him to combine his professional skills with his passion for nordic sport.
“Our American ski jumping and nordic combined athletes have an amazing story to tell about themselves and their unique sports,” said Pieper. “In sport today, the ability to create content is essential to growing fanbase and financial support.”
The new athlete center will be busy this week with 70 athletes from 18 nations in Park City for both an International Ski Federation Nordic Combined Continental Cup plus a pair of FIS Cup ski jumping events.