From local to top 40 in Sports Business

T.J. Lynch was chosen as one of the latest members of the Sports Business Journal’s Forty Under 40 program.

The program aims to recognize leaders in the sports business industry. Lynch, who is the senior vice president of brand marketing for the Allied Sports Marketing Agency, graduated from Lake Placid High School in 1999. He went to Nazareth College, where he played soccer for four years and studied business management.

After graduating from Nazareth College, Lynch got his master’s degree in sports marketing from Columbia University. He did this while working full time for the International Management Group, a global sports, events and talent management company in New York City.

The world of business is not something that is new to the Lynch family. His uncle, Michael Lynch, had already been in the business for 35 years. Michael worked for the likes of ProServ, Radio City Music Hall, and was the head of Visa’s top-shelf sponsorship portfolio, according to a Sports Business Journal.

Michael was T.J.’s inspiration to get into the business world.

“Even when I was too young to know about the business, he’d get me sneakers or a cap and talk about working with Michael Jordan. That got me excited,” T.J. told the Sports Business Journal Article.

During his time with IMG Consulting, he worked with brands like Verizon and Kia. He helped connect them to the National Basketball Association, according to the Sports Business Journal article. He helped with the 2011 NBA Slam Dunk Contest when Blake Griffin jumped over a Kia Optima. Lynch was also able to get the Kia logo on to an NBA All-Star Game jersey in 2015, this came a year before it became a common practice for every NBA team.

Now with Allied Sports, Lynch has held his position as senior vice president since 2019.


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