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Newspapers’ New Year’s resolution

As the Adirondack Publishing Co. — home of the Adirondack Daily Enterprise and Lake Placid News — begins 2024, we continue to build upon our foundation of trusted local journalism and a commitment to the residents and visitors of the Tri-Lakes region.

The ADE and LPN, founded in 1895 and 1905, respectively, have a rich history of covering a region that is unique in the world. We publish a wide variety of community news and sports, such as environmental issues and outdoor recreation in the 6-million-acre Adirondack Park and Lake Placid’s Olympic legacy, as host of the 1932 and 1980 Olympic Winter Games and its continuing role in training Olympic hopefuls and hosting international sporting events.

Times have certainly changed over the years, especially when it comes to news distribution, but we’re grateful and encouraged by the fact that people are regularly consuming news. It shows that our industry is essential in the daily lives of Americans.

Our staff — from the front office to the newsroom to the pressroom — is moving forward this year with a newly minted philosophy of “Building Stronger Communities Together.” Together as a newspaper team — and together as a community — we will work hard to help build stronger communities in the Tri-Lakes region with our publications.

Our vision is simple, and it hasn’t really changed over the years: We strive to be the most reliable and trusted source of local news and information in the Tri-Lakes region of the Adirondack Park.

At the core, our two newspapers share the same journalistic standards, but they are slightly different in editorial content. Therefore, they each deserve a separate editorial mission statement.

Unlike the Enterprise, the News comes out weekly, not six days a week. The LPN covers the Essex County towns of Jay, Keene, North Elba and Wilmington and the village of Lake Placid, while the ADE covers all the Tri-Lakes villages and hamlets, including Saranac Lake and Tupper Lake. The ADE publishes hard news and features, as does the LPN, but the LPN likes to focus on the people of the Olympic Region with its profiles. Moreover, the LPN is geared more toward tourism since it caters to three distinct audiences: full-time residents, seasonal residents and visitors.

ADE editorial mission statement: Our mission is to work in partnership with our communities to keep residents and visitors informed, inspired and engaged with news and information that is accurate, fair and as complete as possible.

LPN editorial mission statement: Building upon the mission of the Adirondack Daily Enterprise, we focus on celebrating the people, places and heritage that make the Olympic Region one of the most unique places to live and visit on Earth.

As we go forward, we realize that our readers are finding more of the news we produce on our websites — either on their computers, tablets or mobile phones. That’s why we have All Access digital subscriptions for those who don’t want to get their newspapers in the mail. We also realize that we need to enhance our website content if we are going to get digital-savvy readers to subscribe and support local journalism at the ADE and LPN.

The North Country is blessed with a variety of award-winning media outlets, from commercial and public radio stations to newspapers, television stations, magazines, digital newsletters and websites. They all have their purpose, and they all have their audience.

Yet there’s one thing the Enterprise and News offer that is unique; we focus on local news. We call it “hyper-local news.” We’re at the government board meetings. We’re in the schools. We cover breaking news, local politics, the environment, sports, outdoor recreation, business, arts and entertainment, health care, etc. We’re the GPs of the local news industry, and you can’t get most of what we publish anywhere else, especially when it comes to news from the villages, towns and schools.

It’s this emphasis on hyper-local news that ADE/LPN Editor and Publisher Andy Flynn wants our newsroom to prioritize in 2024. Below is his vision for Adirondack Publishing:

“I want people to look forward to opening our newspapers. It’s about the reader experience,” he said.

“Our newspapers should inform, inspire and engage, but they must also have elements of surprise, entertainment, enlightenment and fun.

“Our newspapers represent our communities; therefore, we should offer the most complete version of our communities, from bake sales to presidential visits and everything in between. From the cradle to the grave, we are the hometown newspapers for our communities.

“Our newspapers are full of voices, and collectively they are the voice of the community: our voice, writers’ voices, photographers’ voices, advertisers’ voices and readers’ voices.

“Our newspapers are leaders, helping the region build stronger communities together.”

If you share these visions for your local newspaper, keep track of our issues throughout 2024 by subscribing today. Sign up at www.adirondackdailyenterprise.com and www.lakeplacidnews.com or by calling 518-891-2600. Let us know what you want to see in your local newspapers or send us a press release, a news tip or a letter to the editor at news@adirondackdailyenterprise.com or news@lakeplacidnews.com.

When all is said and done, we’re here for you, in 2024 and beyond. Happy New Year.

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