You’re not alone if you are having difficulty finding potential employees. That is why the Adirondack Daily Enterprise is hosting its fifth annual Job Fair on March 4 from noon to 4 p.m. at North Country College’s Sparks Athletic Complex. We want to help area businesses, agencies and services secure good employees.

With more jobs in our area than there are people to fill the positions, it is creating numerous problems for employers. Locally, we have seen some businesses cut back on the hours they’re open, unable to answer phones or wait on customers. With this lack of customer service from being short-staffed, businesses are unable to grow, and as a result they are losing a lot of money by not having positions filled.

This environment of low unemployment has been growing since we held the first Job Fair in 2016. Since there is no silver bullet to this situation, employers are trying everything they can think of to recruit potential candidates. Some are offering huge sign-on bonuses, increasing wages and benefits to sweeten the pot. They are advertising what they have available in the help-wanted sections of newspapers, digitally on programmatic recruitment sites like ours, using social media, putting signs in the windows and attending job fairs.

It is always wise to seek out good employees, even when you’re at full staffing level, because you never know when or if you will be losing someone. Being short-handed can cost a business money and stifle growth.

Since there is low unemployment, it is a great opportunity to reach the passive job seekers, the ones who aren’t actively looking but keeping their options open. They are the ones who might apply if they are motivated by seeing their dream jobs advertised in the paper, or if they don’t love the jobs they are in presently. Seeing an ad or attending a job fair will hopefully motivate those to come, whether they were a victim of downsizing, are getting ready to graduate this spring or want to improve their current status.

There are part-time and full-time positions in all fields and all pay scales.

Remember, the early bird catches the worm, and we have employers who are ready to hire on the spot. Need more money, better benefits or a better work environment? Then update your resume and get down to the Job Fair on your lunch hour.

If you want to reserve a space as an employer, hurry and do so by Friday, Feb. 7 by calling 518-891-2600 ext. 20. We will also be giving each recruiter a $100 coupon to use when placing a position in our newspaper and on our programmatic recruitment site, Jobs.AdirondackDailyEnterprise.com.