LAKE PLACID — Community event organizers are encouraging Adirondack residents and visitors to support the region’s small businesses by shopping locally this holiday season.

Small Business Saturday will take place on Nov. 29. The day is dedicated to supporting small businesses and people are encouraged to shop in their local communities.

The Regional Office of Sustainable Tourism’s (ROOST) annual #ShopADK campaign promotes small businesses throughout the Adirondacks during the holiday season, supporting the region’s communities, business owners, and their employees. The campaign provides free promotional tools for businesses while encouraging everyone to shop at the region’s small businesses.

Community and business-based special events offer unique shopping experiences along with interesting gift ideas and boasting personalized service. These celebrations and holiday-themed shopping events have been scheduled throughout November and December.

ROOST COO Mary Jane Lawrence noted that residents and visitors to the region are often intrigued by the unique gift ideas available at local businesses and feel a sense of pride by supporting the area’s small business owners.

“Retailers generally experience 40% of annual sales between October 1 and December 31,” she said. “Holiday shopping events provide a great opportunity to showcase local communities and support our smaller, privately-owned retailers that offer items that may not be available at larger stores or online retailers.”

“Holiday Stroll” events and other community-focused shopping and dining opportunities have been planned in several towns and villages throughout the region, many of which align with Small Business Saturday. The events combine an opportunity to visit these communities, while taking advantage of specials at many local businesses, allowing participants to check items off their gift list.

“The holiday season is an excellent time to explore our Adirondack communities,” Lawrence said. “Our local businesses go above and beyond to create memorable shopping and dining experiences, from festive shopping events to one-of-a-kind gift ideas. Supporting our local businesses and their efforts helps to foster vibrant communities.”

ROOST is the destination marketing and management organization for Essex and Hamilton counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake.

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2025 Tri-Lakes Region Community Holiday Shopping Events

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Small Business Saturday

¯ Date: Saturday, Nov. 29

¯ Town/Location: All regions

¯ Description: Small Business Saturday is a day dedicated to supporting small businesses. Communities across the Adirondacks take part in the nationwide Shop Small Movement with holiday shopping specials, giveaways and special store events.

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Tupper Lake Holiday Stroll

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¯ Dates: Dec. 5-7

¯ Town/Location: Tupper Lake

¯Description: A community-wide celebration featuring unique shopping opportunities, vendor fairs, magical holiday light displays, art shows and entertainment, and appearances from Santa Claus.

¯Website: tinyurl.com/3vnup2ec

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Lake Placid Holiday Village Stroll

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¯ Dates: Dec.12-14

¯ Town/Location: Lake Placid

¯ Description: A Lake Placid tradition, the Holiday Village Stroll is a family and couples weekend set in the fairy-tale winter wonderland of Lake Placid. The event spans three days and includes events like a skating party, photos with Santa, a free movie showing, and a scavenger hunt.

¯Website: tinyurl.com/wakn3pdf

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Hometown Hop & Shop

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¯ Date: Dec. 13, 3 to 6 p.m.

¯ Town/Location: Saranac Lake

¯Description: Live performances, shopping, food and kids’ activities.

¯ Website: tinyurl.com/45dvfx5c