Lake Placid brewer joins virtual beer tasting
LAKE PLACID — A virtual beer tasting? How would that work? Well, you pay in advance, a craft brewery ships the beer to your home, and then at a scheduled time you join an online videoconference, crack open the goods, drink up and talk about it with a group of other people.
The New York State Brewers Association is selling tickets now for its first virtual beer tasting on May 2, and one of the first four breweries involved is from Lake Placid.
The Lake Placid Pub & Brewery and its sister taproom, Big Slide Brewery & Public House, will be represented as a single entity for a 90-minute tasting session from 2:30 to 4 p.m. that Saturday. Also on the bill will be SingleCut Beersmiths of Queens and Clifton Park (noon to 1:30 p.m.), Industrial Arts Brewing of Garnerville and Beacon (5 to 6:30 p.m.), and Prison City Pub and Brewery of Auburn (7:30 to 9 p.m.).
Each tasting ticket costs $65 and gives the buyer 64 ounces of beer, of two varieties, meant to be enjoyed by one or to people. You can also buy a ticket for all four sessions for $240, a $20 discount. Proceeds benefit the nonprofit brewers association.
The shipping of beer in growlers will be scheduled to arrive at each participant’s home the day before the tasting to ensure it is as fresh as possible.
“These intimate tasting sessions will include engaging and interactive discussions about flavor profiles, style categories, stories behind beer names, brewery folklore and more,” said a press release from the brewers association.
“We love interacting with our customers, and we are always proud to show off what we are brewing,” Chris Ericson, owner of Lake Placid Pub & Brewery and Big Slide Brewery & Public House, said in a press release. “One of the worst things about this pandemic is the lack of personal contact in an industry largely based on personal contact and relationships, so this is an exciting and unique opportunity to get in front of our customers, our fans, and some new people, to ‘share’ a beer or two and tell our story.”