ROOST commissions wide-ranging survey on community issues

Main Street, Lake Placid, is jammed with pedestrians and cars in summer tourism season. (Enterprise file photo)

LAKE PLACID — The Regional Office for Sustainable Tourism has commissioned a community assessment survey on a variety of issues impacting Lake Placid, and the greater High Peaks region, including housing, internet and cellphone connectivity, economic development and workforce turnover.

The survey, released Wednesday, will be conducted by Washington, D.C.-based Destination Marketing Association International and InterVISTAS Consulting. The companies will be contacting organizations on ROOST’s mailing list, according to ROOST CEO Jim McKenna, many from Lake Placid’s business community.

The data culled from this survey will be used as the office begins its strategic planning process in January to determine priorities and areas of focus.

It’s possible the results could be released to the public in the future, McKenna said.

The survey is lengthy. It asks participants to rank on a scale of one to five how strongly they agree or disagree with statements about housing, short-term rentals, hotels, transportation, tourism and attractions, cell service and internet, sports facilities, signage, government and media coverage. One of the more than 100 statements included in the survey: “The number of visitors does not impede local residents’ enjoyment of attractions, entertainment, dining and shopping facilities.”

“We want to determine what people fell about tourism and our community assets,” McKenna said.

The office also wants to see how Keene, Keene Valley and Lake Placid “score as sustainable communities and visitor destinations,” according to the survey notice.

In the past, the office has focused primarily on tourism promotion and marketing, McKenna said. Moving forward, that mission will likely expand as the region’s needs change.

“It’s important that we balance development, quality of life for locals, destination stewardship and destination management,” he said.

The survey will wrap up in the next few weeks.


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