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Selling political candidates is not like selling beer — and that’s sad

June 2, 2014
By Mark Shields , Creators

You've heard the argument: About two-thirds of a total of $5.19 billion spent on political advertising during the 2012 election year was spent on television. So selling a presidential candidate is really not that much different from selling a beer? No, they're entirely different.

 
 

 

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