Last year the Saranac Lake Area Chamber of Commerce put out a quarterly newsletter that let members and non-members know what was going on in the business community.
This year, we thought we would combine all three Tri-Lakes chambers and visitors bureaus into one periodical called The Tri-Lakes Business Quarterly. April 6 is the publication date for the first issue, which will be inserted in the Adirondack Daily Enterprise with extra copies going to the Tupper Lake Chamber of Commerce, the Saranac Lake Area Chamber of Commerce and the Lake Placid Convention and Visitors Bureau. We hope to add more resources for the next publication in July.
Since May is National Small Business Month, and also the beginning of the summer tourism season here, we want to encourage the small businesses of the Adirondacks as much as possible. Since there are an estimated 27.2 million small businesses in America, with more than half of Americans working for or owning small businesses, their voices matter. The more voices join in, the more we can grow our businesses.
Having a small business in the Adirondacks is particularly hard. Some entrepreneurs find it difficult to brand their businesses because if the market isn't big enough - selling toys, for example - other, unrelated sales ventures will be added, such as a laundromat, law office and a chicken wing/juice bar. How on earth do you brand that? Maybe it will help to have a conversation with other business people to figure out a solid business plan.
It is exciting having a small business, being the one to make the decisions on how to brand it, assess your market needs, know your vision and create jobs. It would be nice for small business managers in the Tri-Lakes to share their thoughts in one forum. We invite them to get in the loop on the latest trends, ideas and events in our business communities through Tri-Lakes Business Quarterly. Also look for upcoming business association meetings in the Enterprise, or consult your chamber or visitor's bureau.