You might have seen the American Express promotion on television about Small Business Saturday. It is similar to the promotion the New York Press Association has done for the past two years called "$25 on the 25th." Both promotions encourage people to take advantage of their local, independent shops. It shows that when there is a concerted effort to shop at our small businesses, it boosts the economy with incentives and benefits to consumers, store owners and the communities they're in.
This organized movement through traditional and social media creates a buzz and stimulates the local economy. Motivated shoppers will discover special offers, demonstrations and events when they check out small businesses instead of spending extra time and gas money driving to impersonal, nationwide malls and big-box stores. A variety of unique merchandise can be found at many of the mom-and-pop shops, rather than cookie-cutter items.
Surprisingly you might find better prices. Not surprisingly, you might find better personal service and quality, and shorter lines.
It is a good time to browse the recent opening of the Saranac Lake Community Store that is owned by people in our area. The Saranac Lake Artists' Guild is also encouraging shoppers to visit its gallery to see what local artists have created.
It is a totally positive, interactive shopping experience. So, tomorrow, make sure to shop at small businesses that uphold our community, employ our families, chip in toward our taxes and supports our youth sports teams, schools, arts and other worthy causes.
On the Web
Small Business Saturday: