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Change is a good thing

February 18, 2010
Adirondack Daily Enterprise

Things have changed quite a bit from the 1980 Winter Olympic Games in Lake Placid to the 2010 Winter Olympics in Vancouver.

Our simple celebration of releasing a flock of doves at the 1980 Opening Ceremonies paled in comparison to the mega-patriotic techno production that we witnessed in Vancouver.

Technology has changed how we communicate, celebrate and record historic moments. Things are moving faster, not only from the design of the athlete's equipment, but also how we experience their performances.

USA Today wrote that NBC's Olympic coverage has increased from 375.5 hours in 2002 to 835 hours in 2010. NBC also agreed to pay $820 million for the U.S. broadcast rights to Vancouver back in 2003 (part of a $2 billion package that includes the 2012 Summer Games.) The new information age is also more expensive. To be an official Olympic sponsor has always come at a high price. It was so expensive even in 1980 that the Adirondack Daily Enterprise couldn't afford it, but that didn't keep us from doing our best to cover the event. In fact, we were proud to be the "unofficial newspaper" and printed the "Daily Olympic Digest," the largest publication, with the best coverage of the 1980 Games, in print.

To follow this tradition, read our newspaper that includes a special daily section on the Games, as well as our Web site, which is expected to have over half a million viewers during this Olympic period. While not an official Olympic sponsor, we are proud of our Olympic coverage by our local journalists in Vancouver and the AP (Associated Press).

We are also thankful to our advertisers who sponsor the newspaper for this opportunity, and we also hope you thank them and patronize their businesses.

It is amazing today that our readers and viewers have more options to follow the Games. The athlete's triumphs and defeats are instantly learned on our Web sites and explained in depth on the printed pages of our newspaper.

In the Olympic spirit and to celebrate the 30th anniversary of the 1980 Winter Olympic Games, we will be also be printing a photograph from our archives each day.

Again, another big change, from developing each negative to uploading thousands of digital photographs for your viewing pleasure on our Web site, www.cu.adirondackdailyenteprise.com.

 
 

 

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