Sparkle Christmas was the original name in the early 1980s. It is now called Sparkle Village. This was an idea brought to the Saranac Lake Business Association by Susan Arnold, a business owner at the time, who saw how a light display restored the city of Ithaca. The little bright lights with greenery were embraced by businesses and were so contagious they spread throughout the homes in Saranac Lake. Excitement grew with contests for best window display and best-decorated home.